Welcome to the new age of in-broadcast advertising.
Dynamic Content Multiplication ("DCM®") is a cutting edge technology that will open up new revenue streams by providing additional sponsorship inventory on different feeds in different regions - all at the same time.
DCM® shares many of the same attributes as virtual advertising, with a few key differentiators:
FOUR SIMULTANEOUS FEEDS
The human eye only sees the venue feed, so the in-venue experience remains the same for the fans in the stadium. However, we are able send four independent parallel feeds all at the same time - unlocking new levels of sponsorship revenue.
DCM® is called the “Parallel Solution” because there are no pop-ups or post-processing necessary. The content is directly captured by standard broadcast cameras and broadcasted immediately via the uplink.
Many established broadcasting cameras can already support DCM® without tampering with the cameras onsite. Unlike virtual, the parallel DCM® feeds can be viewed on all camera angles, and will be included on slow-motion shots and highlights!
Below a few examples from the Betfred British Masters 2019, a European Tour tournament, where TGI debuted DCM® Technology in cooperation with AGS.
Michael Cole, CTO European Tour